PT - JOURNAL ARTICLE AU - Jose Arrieta AU - Jim Kyung-Soo Liew TI - Swensen, Pelé, and the Blockchain AID - 10.3905/jai.2019.21.4.095 DP - 2019 Mar 31 TA - The Journal of Alternative Investments PG - 95--103 VI - 21 IP - 4 4099 - https://pm-research.com/content/21/4/95.short 4100 - https://pm-research.com/content/21/4/95.full AB - In this article, the authors provide a non-technical discussion about the cryptocurrency market, initial coin offerings (ICOs), the fundamental impact blockchain technology may have on a range of market segments, and the structural mechanisms with which companies create value and facilitate value exchange with their consumers. Furthermore, the authors highlight how the combination of blockchain technology, low-cost cloud computing offerings, machine learning, artificial intelligence (AI), and so forth, are changing the way market participants create, distribute, and exchange value. The combination of these technologies is and will continue to be the fundamental force driving the transformation of commerce globally.TOPICS: Currency, big data/machine learning